UTOPIA

There is some kinda revolution happening all around India.And that is the MuZik (as some latest brand says it) Revolution.
Everywhere I see, ppl are hanging on to some kinda stuff that makes their ears vibrant throughout the day.What has brought this sudden revolution of sorts is what i’m gonna delve upon.

India has been a country of arts and culture, but all that is not so pervasive in the modern day society where ppl are running to make ends meet.Time is simply a luxury these days, or so has been man-made thus.

Sometimes back if you wud hv asked an office goer to stop by and listen to some good song, he wud either ignore you or wud give u those “wht-the-hell” looks.Students were a party to music but not to an extent as it is these days.So, what has happenned in these 5 yrs. that brought about this change.

I think it has got more to do with the gadgets introduced in the Indian market, and also to the more spending power ppl have got in the present time.Gadgets brought in the status issue into the society, and more spending power meant ppl have more heart as well as will to spend on luxuries and entertainment.No doubt, the changes happening in technology worldwide helped the cause.

I-Pod changed the way music is viewed around the world.More and more ppl bought it to experience themselves.I too hv one of the latest one. The category of ppl buying it varied from serious music lovers who needed such handy devices, to timepass ppl willing to spend money on such items, to the show-off society which took it as a means to look happening and updated.Any revolution spawns its bretherns, and so it happened. Companies, esp cellphone companies saw an opportunity in this idea, and went aggressive on it.

There were two category of gadgets that made an entry. First were the lookalikes but cheap Mp3 players which were gulped in droves by the music loving or not so music loving ppl.
But what made the real impact was the act by Cellphone companies, which pushed such products as an added feature.Cellphone is a necessity these dayz, n ppl also want to grab on the latest model in most cases. Who would not want a better functional phone, offering more features than the old drab ones which madeyou just talk.I could hardly see any decent phone these dayz which doesn’t offer the music players.
What this has done is made ppl listen to more music.Whether it is travelling, or in office, or relaxing, cellphones and in turn music remains as omnipresent as ever.This indirect marketing of music industry by the telecom one is a case study in making.This shows that industries can come together to tap an unknown market which is beneficial for all of them.
More music will mean, more selling of cassettes, CD’s, MP3’s; more downloads and more sharing.Though in Indian context, the piracy is so rampant that it washes out all efforts in generating revenues.Even then, I am confident that with the improvement in technology, more security encrytions in the files, more demand for quality of songs, and more awareness and maturity of ppl all around, this phenomenon is surely a money spinner. Already some cell companies have introduced variations like caller tunes, ringtones etc., which are tapping into the unknown territories and also making ppl pay for these services.

This phenomenon is something which is already catching up, and is the one to watch out for, as it looks to me an industry in the making.I hope I would quote this post later on to show that I had my predictions right.

As customers would say in the words of Shakespeare ala Twelfth Night.
“If music be the food of love, play on”
The music and the cell industry would laugh their way to the banks.

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